Land Forces 2024 concluded with unparalleled success, breaking previous records and setting a new benchmark as the largest defence exposition ever held in Australia.
Hosted at the Melbourne Convention and Exhibition Centre, the event saw a 15% increase in attendance compared to 2022, drawing over 20,000 participants. Nearly 1,000 exhibitors from 31 countries showcased their cutting-edge technologies, making the event a dynamic hub for defence innovation and collaboration.
EXTAG - Custom Asset Management System, part of Team WA SMEs delegation with Defence West, took full advantage of this prestigious opportunity. Strategically positioned among industry giants like Boeing, Ventia, Northrop Grumman Australia, and Rafael Advanced Defense Systems, EXTAG’s booth experienced a steady flow of visitors. Defence personnel and prime contractors were eager to explore EXTAG’s asset management capabilities, which have been proven since 2018 in the Mining and Oil & Gas sectors and are now making significant strides in Defence.
Notable visitors included the Chief of Army and Australian Defence Ministers, who brought significant attention to the WA delegation, including EXTAG. Lan Tran and Gabe Alves (Founder of EXTAG) showcased the platform’s capabilities to key stakeholders, demonstrating its flexibility and rapid deployment features that support data-driven decision-making at all levels.
One of the most common questions from visitors was about integration with SAP, to which EXTAG responded affirmatively, highlighting its adaptability and relevance to current asset management challenges in Defence.
Minister Paul Papalia, a staunch supporter of Western Australia’s defence industry, emphasised the importance of such events in driving economic growth and fostering collaboration. His support underscored EXTAG’s potential as a key player in advancing sovereign capability within the Australian Defence Force.
Western Australia has a long and proud history of supporting national security and Defence. Defence West plays a crucial role in championing the interests of WA's outstanding defence industry and capabilities.
By understanding the strengths and potential of WA's defence sector, Defence West helps elevate local innovations and fosters collaboration to ensure the state’s vital role in national security and defence.
As Minister Paul Papalia stated,
"Supporting the WA defence industry’s attendance at Land Forces is a clear example of how the WA government is working to grow and diversify our economy, fostering significant investment and job creation across the state."
KEY HIGHLIGHTS:
Strong Engagement: EXTAG attracted high levels of interest from decision-makers, defence personnel, and prime contractors, solidifying its role in solving complex asset management challenges.
Support from WA’s Leadership: Minister Papalia’s presence, along with Linda Dawson (Deputy Director General - Industry, Science and Innovation), Peta Arbuckle (Executive Director of Defence West), Michelle Clement (Director at Defence Science Centre), and Phil Spedding (Western Australian Defence Advocate), showcased strong support for exhibitors and rovers, highlighting the event’s value in promoting WA’s defence industry, driving investment, and creating jobs through innovation.
Networking and Collaboration: EXTAG reconnected with Defence Trail Blazer Alumni, expanded its network with global leaders, and engaged in broader discussions on Defence innovation in Australia and the US.countries.
LAND FORCES AT A GLANCE
Organised by AMDA Foundation, this year’s event set a new standard for Australian defence expositions. With the introduction of the Chief of Army Symposium, Army Innovation Day, and the Quantum Technology Challenge, the event provided an unmatched platform for showcasing cutting-edge technologies and fostering collaboration.
For EXTAG, being part of Team WA significantly boosted engagement and visibility, positioning the company as a key player in the Australian Defence landscape.
EXTAG’s participation at Land Forces 2024 highlights its critical role in advancing Defence innovation, contributing to Western Australia's sovereign capability, and supporting the nation’s Defence Force.
About EXTAG
EXTAG is a software platform that helps asset-intensive organisations ensure their assets are compliant, safe, and ready to use.
Proven in the Mining and Oil & Gas sectors since 2018, EXTAG’s proprietary flexible platform enables rapid deployment and delivers customised value, supporting data-driven decisions for tactical, operational and strategic levels.
Media Contact
For media inquiries or further information about EXTAG, please contact Lan Tran at Lan@extag.com.au or 0412 026 208